Moodivate
Moodivate is an energy drink mix designed to elevate and stabilize mood levels. I developed a brand identity that captures this essence through a dynamic wave logo resembling an "M," symbolizing change and upliftment. The visual language features soft colors, gradients, and white space to evoke a sense of wellbeing and calm energy. The project also included designing minimalist, functional packaging for the powdered mix and a sleek, user-friendly online store to showcase the product and enhance customer engagement.